01756 707600

Gargrave Road, Skipton
North Yorkshire, BD23 1QL

Media Studies



Specification WJEC AS/A2 in Media Studies
Contact Mrs A Dadhley (Teacher of English) and Mrs G Fisher (Assistant Head: Teaching and Learning)
Entry Requirements Grade 6 in English Language or Literature; Grade B in GCSE Media Studies (if taken – but it is not an entry requirement to have studied Media at GCSE).


Is this course for me?SkiptonGirls_3718

This course is for students who have an interest in a wide range of media texts and want to know how media organisations are constructed and how they communicate with us on a daily basis. You will enjoy analysing layers of meaning and applying theoretical frameworks to texts. It is also for those who enjoy the creative aspect of media and want to produce their own media texts using a range of technology. 

Where can it take me?

This course develops skills of critical thinking and creativity, so is applicable to a wide range of higher education courses or future employment. If you are interested in the world of media and think you want to pursue a career in one of these industries, the course will provide you with the foundation of knowledge and understanding about the media industry. The course is also applicable for design work, project management, business studies, marketing, advertising, PR and many other courses which combine analysis and creativity.


A Level Qualification Structure:

The subject content is covered across the components in the following way.

Component 1: Meanings and Representations in the Media

Written examination: 2 hours
30% of qualification

This component introduces learners to the knowledge, understanding and skills required to analyse media products through the study of key areas of the theoretical framework - media language and representation.

Learners study media language and representation in relation to examples of media products chosen by the centre from the following forms:

  • music video and video games – at least three examples
  • advertising and film marketing – at least three examples
  • newspapers and radio news/current affairs programmes – at least three examples.

In this component, learners analyse how representations, discourses and ideologies are constructed in media products through media language, as well as how representations are influenced by social, cultural, historical and industry (including economic and political) contexts. Learners will also develop the ability to use and reflect critically upon relevant theoretical approaches and theories.

Component 2 - Media Forms and Products In Depth

Written examination: 3 hours

40% of qualification

In this component, learners build on the knowledge and understanding developed in Component 1 by studying all four areas of the theoretical framework.

Learners study media language, representation, audiences and media industries in relation to:

  • television – a choice of three options, each including two contrasting programmes set by WJEC
  • magazines – a choice of three options, each including two contrasting magazines set by WJEC
  • blogs and websites – a choice of three options, each including two contrasting online products set by WJEC.

This component involves the detailed study of set products in a holistic way, building on the study of media language and representation in Component 1 to also consider industry and audience issues. Learners will explore and compare how relevant social, cultural and industry contexts influence the set products. Here, learners will again develop the ability to use relevant theoretical approaches and theories, with additional theories to those studied for Component 1.

Component 3 - Cross-Media Production (non-exam assessment)

Non exam assessment
30% of qualification

Learners create an individual cross-media production in two different forms for an intended audience, applying their knowledge and understanding of the theoretical framework and digital convergence in response to a choice of briefs set by WJEC. The forms that learners can work in include television, magazines, film marketing, music marketing and online options. The intended audience and industry context are specified in the brief.